To see the Livestreamed videos of CCA’s 2014 Global Expo events, click here.
Community Service Project – Volunteer Check -in
CCA Gives Back
Join CCA for a special day of volunteering in one of San Antonio’s 244 City-owned parks. We will spend the afternoon working to restore a section of the park. There will be projects for all levels. Sample activities may include planting, trash pickup, mulching, bark spreading, painting, tree/brush trimming, lake shoreline cleaning, graffiti clean-up, etc. Not only is this your chance to make a difference and give back, but it is also an opportunity to make industry connections and work with friends.
Exhibit Hall Set-up
FierceWireless Executive Breakfast
Wi-Fi integration: Is it the right time?
Vendors for years have been discussing the potential of leveraging unlicensed Wi-Fi networks to supplement capacity on wireless networks. However, recent advancements–both on the business and technology side–have made this scenario much more palatable to wireless operators, including those in rural areas. Join this session as speakers discuss implementation and benefits of Wi-Fi integration.
Mike Dano, Executive Editor, Telecom Group, FierceWireless – Moderator
Alan Berrey, CEO, President & Co-Founder, Scratch Wireless
Karen Bruce, Director – Wireless Data, Cincinnati Bell Wireless
Stephen Bye, CTO, Sprint
Derek Peterson, CTO, Boingo
Simon Wynn, CTO, Devicescape
Pre-Expo Seminar 1: Extending Rural Coverage with Small Cells
Join this session for a timely and important roundtable on small cell rollout for rural and remote cellular coverage. With end user coverage needs and expectations growing, cross-industry collaboration in this field has become even more essential. This is your chance to find out from Small Cell Forum leaders why small cells matter and how they can advance your rural rollout plans. You can also examine, question and influence the development of the SCF rural program at this roundtable.
We welcome your attendance and input.
This discussion will focus on the key criteria for managing network performance and proposes end-to-end solutions and international best practices to reduce risk, increase competitiveness, and enhance the customer experience. Diving into some detail on network measurement testing and optimization, learn how to tune your network according to demand, not assumptions, and prove it with a competitive benchmark.
Peter Seidenberg, Managing Director, P3 communications, GmbH (Germany)
Pre-Expo Seminar 3: Location Performance Management and Analytics
This session will cover the importance of wireless network location accuracy for commercial and emergency location-based services. Information on location performance data analytics, metrics and automation techniques will be reviewed to define how location accuracy tools have helped the carriers to improve their network performance.
Kevin Coyne, VP of Core Systems Engineering, Intrado
Pre-Expo Keynote Remarks by the FCC
Roger Sherman is Acting Chief of the Wireless Telecommunications Bureau at the Federal Communications Commission. CCA attendees will hear his unique perspective on the trends and policies before the FCC that may impact competitive carriers and the wireless industry as a whole.
Andrew Seybold Wireless University: Opportunities for LTE in Rural America (lunch break from 12:15 – 1:30pm)
LTE worldwide broadband standard is changing wireless forever. First delve into the technologies, spectrum, deployments, ecosystems, and devices. Find out what opportunities there will be to partner with the new Public Safety Broadband network (FirstNet), then understand the implications and prepare for your future as Andrew Seybold shares his observations and predictions. This half-day seminar is a must for professionals involved in every aspect of wireless. Additional registration fee of $199 per person is required.
Pre-Expo Seminar 4: SMS is the New Black: SMS is Helping Grow Revenue and Support New Uses in Some Unexpected Ways
SMS technology has been increasing in popularity and overall usage. While mobile chat growth is expanding, SMS provides unique features that deliver cost savings for customers and service providers. As technology evolves, SMS is taking on new roles due to its proven reliability and effectiveness. This session will explain how SMS is evolving to meet new needs. Through a variety of use case examples, learn how SMS is meeting unexpected requirements across a variety of markets and technology areas. The session will highlight how service providers can leverage these innovations to sustain SMS revenue and deliver value to users.
Rick Ruth, Global Messaging Division Manager, Commercial Software Group, TeleCommunication Systems, Inc.
Pre-Expo Seminar 5: Operational Efficiency: How to properly leverage a 360 degree view of your customer
Gathering valuable customer information is becoming easier than ever with next gen billing software. By taking an unconventional look at customer data, sales process and order fulfilment, telcos are uncovering new ways to not only optimize operations but capture new revenue. Join CHR’s Director of Product Management, Steve Kludt and Business Optimization Analyst, Connie Stevenson as they take a look at what data can be gathered and how an organization can leverage that data to create operational efficiency.
Steve Kludt – Director of Product Management, CHR Solutions
Connie Stevenson – Business Optimization Analyst, CHR Solutions
Pre-Expo Seminar 6: Technology considerations for building and managing the HetNet
Mobile operators today are managing increasingly complex networks that incorporate multiple network technologies including CDMA, LTE and WiFi. The challenge is to maximize the returns on the existing infrastructure while deploying the new, leading to an integrated HetNet. This session will feature executives from rural operators and leading vendors who will discuss the technical issues and solutions associated with building the HetNet and managing multiple-technology networks. Iain Gillott, President of iGR will moderate.
Krag Johnsen, VP of Revenue, The Alaska Wireless Network
Mitchell Jordan, Manager, RF Design Engineering, C Spire Wireless
Sean Cai, VP, Operator Solutions, ZTE Corporation
Mark Tierney, BTS/RBS Product Manager, Ericsson
Brahm P. Parasher, Business Strategy & Product Mgmt, Wireless Networks Systems, Alcatel –Lucent
The Broadcast Incentive Auction – Where Do We Go from Here?
Few policy issues before the FCC have been more complicated than the upcoming 600 MHz Broadcast Incentive Auction. Competitive carriers need access to additional spectrum, especially low-band spectrum, for future mobile broadband services, and the 600 MHz band auction represents one of best opportunities for the foreseeable future to obtain it. Will the FCC’s rules help promote participation by competitive carriers? Will there be sufficient participation by broadcasters? Will the auction raise the revenues that most anticipate? What is the road map ahead for deployment in this band? Panelists will discuss these issues and many others in the run up to an auction next year.
Dan Meyer, Editor-in-Chief, RCR Wireless News – Moderator
Kathleen Ham, VP, Federal Regulatory Affairs, T-Mobile US
Rick Kaplan, EVP for Strategic Planning, National Association of Broadcasters
Hadass Kogan, Associate Corporate Counsel, DISH Network
Larry Krevor, VP , Spectrum, Spectrum, Legal and Government Affairs, Sprint
Ben Moncrief, Director, Government Relations, C Spire Wireless
Pre-Expo Seminar 7: HetNet Bandwidth Demand: Where and when bandwidth will be needed
As mobile operators move to mobile heterogenous networks (HetNets), bandwidth demands will shift as the consumer or business user moves throughout the HetNet during the day. Understanding how the bandwidth demands change for each of the HetNet components is critical to building an effective network and supporting a high QoS. This session will show how bandwidth demand changes during the day, how consumers behave and what the HetNet will need to deliver.
Iain Gillot, President, iGR
Pre-Expo Seminar 8: Optimizing Device Portfolios Soup to Nuts: What Operators Need to Know
Operators manage numerous variables just to get devices scoped, purchased, and launched for their customers. Resources are tight and time is limited. Adding in the constraints of regional and small operators, how can an operator best optimize their device portfolio all the way from roadmap planning through end-of-life? Join this session to learn about tools available and get tips from industry experts to smoothly navigate and create effective device portfolios.
Russ Lipinski, President & Executive Director, Associated Carrier Group
Greg Foley, President and CEO, Emporia Telecom
Rob Scott, Director Devices and Logistics, Cincinnati Bell Wireless
Josh Matthews, Co-founder and CEO, Apkudo
Pre-Expo Seminar 9: Maximizing the Customer Experience on 3G and 4G/LTE Networks: Assure Service Delivery and Unlock Operational Intelligence
New devices, services and over-the-top applications are fueling relentless growth in traffic and stretching the limits of mobile networks. With LTE growing faster than any mobile technology, it is critical to meet user expectations for fast access, high reliability and service quality or users will blame their operator regardless of whose actual service they are consuming. This session will discuss how and why operators are suffering network outages, services degradations and their implications on customer loyalty. We will identify how to proactively predict and prevent problems and effectively triage issues to assure data, voice and video performance, availability and quality as well as avoid problems rolling out new services like VoLTE, streaming video and Web RCS. Finally, we will explore approaches to gaining valuable operational and business intelligence from the network to effectively identify and monetize new services for both revenue and customer retention.
Steven Shalita, VP of Marketing, NetScout Systems, Inc.
Events Committee Meeting
Associate Member Committee Meeting
Exhibit Hall Open – Expo Welcome Reception
Co-Sponsored by Alcatel-Lucent & Interop Technologies
CCA After Hours Party
What better way to continue the evening than an After Hours Party just steps away from the exhibit hall? Join us for a reception in the famed Presidio room for an evening of great networking and fun. All registered Expo attendees are invited, so don’t miss out on this unique event. Thank you to our friends at Ericsson for what will certainly be an enjoyable evening. Beverages and light hors d’oeuvres will be served.
Join CCA’s Steve Berry for a look at what lies ahead for competitive carriers. Hear about the most pressing policy issues, the state of play in Washington and what CCA is doing – in the policy and business arenas – to ensure a competitive wireless marketplace.
Steven K. Berry, President & CEO, CCA
Masayoshi Son, Chairman & CEO, Softbank Corp. and Chairman, Sprint Corporation
Scott Kelliher, VP Industry Sales Leader-Tech/Telco, Yahoo!
Mobile First – what this really means for consumers, media companies, and advertisers. Let’s look at how mobile devices and connectivity have changed the consumer landscape, and what you can and should be doing to take advantage of the new “normal.”
A Brave New Wireless World
The industry landscape is changing fast, but the truth is that it will never change this slowly again. This brings opportunities and challenges both to operators and other industries, requiring insights and different ways of thinking to embrace the change. LTE, quality of experience (QoE) and specialized services are key to differentiation in the marketplace. Operators with focused attention to their network, diversity of devices and applications will be ready for this new world of robust services such as VoLTE. Glenn will explore how consumer lifestyles are changing rapidly and the mindsets that service providers should introduce to keep pace with the rapidly changing ICT environment.
Glenn Laxdal, VP of Technology & Advanced Solutions, Ericsson
As data demand increases, the demands on the network are rising accordingly increasing the challenge to manage costs of the network. Such increase in costs will require implementation of multiple commercial and technical solutions. Such solutions often require a cooperative partnership to increase revenue and distribute costs. By developing partnerships, we are more likely to succeed in an increasingly challenging environment. This presentation discussions various commercial and technical solutions that are targeted at improving the bottom line through partnership.
Patrick Kaiser, Director, Wireless Product Marketing, Huawei Technologies (U.S.A.)
Excellence in Marketing Awards Presentation
Where does LTE deployment stand today and how is it changing the business model for the industry? This session will review current network availability, the current state of interoperability and the business needs behind transitioning to this next generation technology. LTE can provide greater cost effectiveness in network operations but differences in deployment, infrastructure and data management can impact the opportunity for an operator to be a market leader. Managing subscriber expectations from deployment to maturity of the service will have a significant impact on how the service is valued. As the need for higher capacity continues to accelerate and customer expectation grows, positioning your network to take advantage of these factors can significantly impact your success.
Bryan Darr, President & CEO, Mosaik Solutions – Moderator
Jason Marcheck, Research Director, Current Analysis
Jeff Bankston, Wireless Consulting Engineer, Alcatel-Lucent
Manish Jindal, VP, Chief Technology Officer, Ericsson
Shawn Sweeney, Director, Product Management and Marketing, Procera Networks
Today’s mobile network operators are challenged to keep costs in check while upgrading networks and introducing new services. This session will explore how cloud-based solutions can help operators minimize CAPEX and ongoing operational costs while enabling rapid introduction of services. Panelists will share implementation details of cloud deployments, including evaluation approach, technical considerations, lessons learned, and pros and cons of this strategy.
Iain Gillot, President, iGR – Moderator
Kevin Hankins, COO, C Spire Wireless
Aaron Gillespie, Carrier Relations Supervisor, Nex-Tech Wireless
Curtis Melton, VP of Engineering & Network Operations, Interop Technologies
Kevin Mitchell, VP, Marketing, Alianza, Inc.
The increasing penetration of smartphones has presented a new challenge for front line customer care and sales representatives. Traditional customer service calls have now transformed into “help desk” like questions and complex troubleshooting interactions. What can wireless carriers do to ensure that their representatives are armed with the latest information and can properly triage and diagnose high-tech devices and deliver world class customer service? This session will discuss how to reduce customer frustration and set up your representatives for success when faced with complex device issues.
Dan Kowalke, VP Business Development, Assurant Solutions – Mobile Services
The H Block auction is scheduled to take place in January 2014, but it is just the first auction on the horizon. The 600 MHz auction and the AWS-3 auctions also are in sight, and the stakes are high for competitive carriers. Carriers need access to spectrum, and understanding the rules and strategies for future auctions is critically important. Join this panel to hear the experts’ thoughts on key takeaways from the H Block auction and what carriers can expect in future auctions.
Marguerite Reardon, Senior Writer, CNET – Moderator
James Barker, Partner, Latham & Watkins, LLP
Trey Hanbury, Parter, Hogan Lovells
Michael Lazarus, Member, Telecommunications Law Professionals PLLC
Armand Musey, CFA, Summit Ridge Group, LLC
Exhibit Hall Open – Luncheon
Gain knowledge from industry leaders with proven business strategies to open up or expand M2M revenue opportunities. This session will focus on the “How to” aspect of marketing and selling M2M solutions in your community to leverage the strong foothold.
Sherry Woodard, Manager, Event Marketing, Ericsson – Moderator
Marc Hoffmann, VP, Numerex Corporation
Ken Durand, VP, M2M Innovation, Ericsson
Regional carriers are known for quality coverage. It has always been one if the main strengths of the small carriers. Our customers demand umbigious coverage regardless if it is in a government building, factory, or a mountain hideaway. However, regardless of the carriers’ efforts, there are always areas which are not able to be covered and the economics of a full cell site cannot be justified. This session presents representative carriers that are serving such areas with other technologies that fill these needs without the extensive capital investments while maintaining the expected customer experience.
Michael Kennedy, Director – Business Development, Carolina West Wireless – Moderator
Andy Germano, VP Americas, Small Cell Forum
Robert Riordan, Executive Vice President, Cellcom
Nathan Sutter, Radio Frequency Engineer, Nex–Tech Wireless
The speed of innovation and availability of new wireless devices is helping to drive tremendous excitement and demand amongst consumers. This consumer appetite for the latest iconic devices, creates both challenges and opportunities for wireless carriers. The challenges include expensive equipment subsidies; demand for early upgrades, and in some cases churn. That said, there is also tremendous opportunity for wireless carriers to differentiate and to reach price sensitive consumers with new and innovative offers that enable them to acquire the latest devices. In this session you will hear from industry experts and wireless carriers as they explore some of these latest innovations for customer acquisition and upgrade models such as equipment leasing, early upgrade programs, trade-in/buy-back and BYOD.
Clay Bodnarek, VP of Sales, eSecuritel – Moderator
Alan Leser, Vp, Sales & Marketing, iWireless
Michelle Schrier, Founder, Retail Financial Solutions
With the continued push for LTE and further network enhancements, keeping up with competition is key. Staying competitive can require changes to existing network infrastructure and new sites being added to coverage footprints. Such installation and construction activity will have rules, regulations and codes that must be adhered to. Do you know all the requirements to change antennas or build a new tower site? Come join our session for an informative discussion on the topics of Zoning/Permitting, Regulatory and Structural Engineering and how these items can affect your site development.
Robert Anderson, American Tower Corporation – Moderator
Ann Brooks, Senior Manager, T-Mobile US
William Garrett, Chief Engineer, American Tower Corporation
William J. Sill, Partner, Wilkinson Barker Knauer, LLP
CCA Board of Directors Meeting
Network and cloud-based enterprise solutions present real growth opportunities for competitive carriers – they drive revenue and enhance the customer experience. But how do you sell them? In this session, industry leaders and marketing professionals will share strategies and techniques on how to leverage the unique relationship with the consumer to effectively market and sell these turn-key solutions.
Howard Sears, VP of Sales, Tecore Networks – Moderator
Christopher Croupe, Director, Global Strategic Marketing, Alcatel-Lucent
Glenn Laxdal, VP of Technology & Advanced Solutions, Ericsson
Consumers are increasingly demanding the fast mobile broadband that LTE offers. As a carrier, your focus is generally on identifying, testing and installing the right technology and platform for your customers… and on the massive investment of energy and money to optimize your network.
Carriers can’t forget that the move to LTE, with its all-IP network base, also creates a whole new set of security issues. Challenges like malware, spam, Denial of Service and Distributed Denial of Service make an LTE launch more than just towers and handsets.
Join this panel for an in-depth look at the security issues facing your organization and how to ensure you’re a step ahead of the risks. Panelists will discuss how LTE is changing the security environment, cloud based security concerns for your customers and a look at how one carrier is keeping their network and customers safe.
Ed Barrett, Vice President – Marketing & Strategy, SecurityCoverage, Inc. – Moderator
Neil Cook, Chief Technology Officer, Cloudmark
Peter Zuong, Chief Privacy Security Officer – US & Canada, Ericsson
In this highly competitive environment, wireless carriers need more than ever to focus on providing exceptional customer service. Obtaining customer feedback is vital and can provide critical information on what is important to your customers, what you are doing well, and can reveal areas of opportunity. CCA carrier representatives will demonstrate and conduct a panel discussion on best practices for managing the customer feedback loop.
Robin Fentress, Director – Customer Support, Bluegrass Cellular- Moderator
Jude O’Sullivan, Vice President of Operations, Carolina West Wireless
Jeff Richardson, Vice President, Customer Advocacy, C Spire Wireless
Connie Kennedy, Director – Wireless Customer Care, nTelos Wireless
The deployment of 4G LTE is more than just a technology upgrade for the wireless industry. It is not just faster data speeds or more compelling applications, and every carrier needs to be prepared for significant changes. At the same time, the transition to all IP networks will affect wireline and wireless carriers alike in an environment that can be described as “play or leave the game.” There is no place to hide. For competitive carriers to remain in the game, new skill competencies and brand identities will be needed. Join this session focused on helping carriers best prepare for the future of wireless.
Scott Donlea, Executive VP & COO, NetAmerica Alliance, LLC – Moderator
Brian Herder, Principal, Russell-Herder Advertising and Public Relations
Alan Plott, SVP of Member Services, NetAmerica Alliance, LLC
Today’s network operators are pressed to expand services beyond their footprint, market on-net assets to a broader set of customers, reduce costs, and operate more efficiently. In a ‘new era’ of collaboration, automation can be utilized to price, buy and sell access network services. Network interconnections can serve to expand providers’ reach while allowing for spare capacity to be identified, aggregated and actively marketed. This session will provide an inside view into how local operators are interconnecting at key aggregation points in order to extend their reach, while automating pricing for competitive advantage against larger players in the global marketplace.
While data is the focus today, voice is why mobile was born. LTE is the first all-IP mobile broadband technology, yet carrier voice and messaging is left behind on 2G/3G circuit-switched networks. Voice over LTE—whether based on IMS, OTT, hosted solution or some other form—is the next frontier. When does it make sense to make this transition and how will carriers get there? What work remains for industry ecosystem to make this possible? This session will explore the technology requirements, best architectures and economic justifications to make it possible.
Kevin Mitchell, VP, Marketing, Alianza, Inc. – Moderator
Iain Gillot,President, iGR
Ed Jungerman III, VP, IP & Wireless Services, NetAmerica Alliance
Ron Marquardt, VP of Technology, Sprint
Wireless carriers are facing increased complexities and challenges on the retail front. First, retail associates are expected to be able to understand and sell increasingly complex devices and capabilities in a way that won’t overwhelm customers. Second, wireless consumers have come to expect an updated “cutting-edge” buying experience.” In order to address these challenges, wireless carriers are turning to advances in retail technology including interactive retail tools, tablet based solutions and queue management systems.
CCA vendor and carrier representatives will participate in a panel that will discuss how to leverage the latest retail technology advances to improve competitive positioning, enhance customer service, and drive sales and operational performance improvements.
Corrina Hudsonpillar, Marketing and Public Relations Supervisor, Nex-Tech Wireless – Moderator
Bob Halcrow, Director of Business Development, The Retail Outsource
Brad Rumer, Director of Sales, Bluegrass Cellular
Eric Stachowski, President, iQmetrix USA
With a new Chairman at the helm of the Federal Communications Commission, this panel will grade Chairman Wheeler’s progress to accomplish key policy goals in the first few months of 2014. What are the new Chairman’s most important initiatives? Which issues have the Commissioners’ attention? What more can CCA members do to inform the FCC about our issues? Don’t miss this session’s review of the new Chairman and the FCC’s progress thus far in 2014.
Elizabeth Frazee, Co-Founder, Twin Logic Strategies – Moderator
Matthew Brill, Partner, Latham & Watkins, LLP
Ari Fitzgerald, Partner, Hogan Lovells
Greg Whiteaker, Principal, Herman & Whiteaker, LLC
Exhibit Hall Open
Carrier’s Appreciation Reception
Closing General Session: Keynote Presentations
The investment you’ve made in LTE is substantial — hundreds of thousands in CapEx for equipment and hundreds of man hours researching, planning and deploying your network. So now that you’ve got your LTE network online, how can you harness its power to grow your business? Join Cassidy Shield, Alcatel-Lucent’s Vice President Marketing, Platforms Business Division for a discussion about ways to monetize your LTE network. Whether it is hot new services such as VoLTE and WebRTC or innovative pricing strategies, Cassidy will share real world insights from around the globe.
Cassidy Shield, Vice President Marketing, Platforms Business Division, Alcatel-Lucent
Join leading wireless industry CEOs for a discussion focusing on the business and policy challenges facing competitive carriers. This session will challenge panelists to answer the tough questions about what the future holds for competitive carriers. Don’t miss this opportunity to hear directly from the carriers about the challenges that lie ahead and what they are doing to compete and better serve their customers.
Marguerite Reardon, Senior Writer, CNET – Moderator
Terry Addington, CEO, SI Wireless LLC d/b/a/ MobileNation
Michael Hagg, CEO, HTC
James Hyde, President & CEO, nTelos
Linda Martin, Founder & President, PC Management
Most carriers provide two options for type of service, traditional postpaid or prepaid. There are many factors that influence the consumers decision as to which type of plan they choose. These may be phone availability, initial cost of entry, available plans, personal economic factors, and of course competition. There are pros and cons to each approach, and carriers are challenged to get the most from both service types. This session will offer the presenting carriers’ different strategies and perspective of managing and maximizing these two business types.
Brad Rumer, Director of Sales, Bluegrass Cellular – Moderator
Rob Cale, VP of Marketing, nTelos
Bill Hatcliff, Sr. Product Manager, C Spire Wireless
Jackie Mallory, VP Sales & Marketing, Carolina West Wireless
The road to LTE has several paths. Service offerings range from fixed to full mobility. Infrastructure choices range from a managed/hosted core to full network deployment and ownership. Each path towards the destination of LTE has technical complexities and challenges that must be understood before higher bandwidth services can be offered to customers. Panelists will describe the path they chose, describe the technical decisions that were made and share the results from the initial launch of their services.
Elda Rudd, VP of Marketing Tempest Telecom – Moderator
Dean Fresonke, Director, SVP Business Development, ClearSky Technologies
Edwin Gans, Director, Product Management, Amdocs
Take your Social Media efforts to a higher level and capitalize on the many benefits they offer your business and subscribers. In today’s market, Social Media is a “no brainer” for carriers regardless of their size. With so many options available, it’s key that you choose and utilize the correct Social Media tools that fit your business and market. Our esteemed panel comprised of Social Media experts from within and external to the carrier industry will dispel the myths and rumors about Social Media being too hard and guide you through the strategies you should take to be successful.
Corrina Hudsonpillar, Marketing and Public Relations Supervisor, Nex-Tech Wireless – Moderator
Rob Rubinoff, Manager, Social and Interactive Strategy, C Spire Wireless
Andrew Street, Director of Business Development, Fourkicks Marketing
The First Responder Network Authority (FirstNet) continues to move forward to create the first high-speed, nationwide network dedicated to public safety. Making key staffing decisions and progress on network build-out, FirstNet is moving full speed ahead. Join this session to learn the next steps forward for FirstNet and how carriers and stakeholders in the wireless industry can get involved.
Edward Parkinson, Director of Government Affairs, FirstNet