Bus Departs for Community Service Project
Community Service Project with Hands on Atlanta
Join CCA for a special day of volunteering with Hands on Atlanta to help give back to one of the most disadvantaged districts in the city. We will spend the afternoon assembling over 1,000 boxed meals and will deliver them in person to schools, senior citizen homes and other locations in need in the Old Fourth Ward neighborhood. It’s not only a wonderful way to make a difference and give back to the community, but it is also an opportunity to make new friends and industry connections.
Brews and Bingo!
Unleash your competitive spirit at CCA’s first ever “Brews and Bingo” night! Join fellow attendees for a fun evening with the chance to win some great prizes. Beverages and snacks will be provided thanks to our friends at Ericsson. This is one networking event you don’t want to miss!
Exhibit Hall Set-up
FierceWireless Executive Breakfast: Incentive Auction Opportunities and Perils
The 600 MHz broadcast spectrum incentive auction represents a once-in-a-lifetime opportunity for competitive carriers to get access to low-band spectrum for the next generation of mobile broadband services. The FCC’s rules have set aside a market-based reserve of up to 30 MHz of spectrum for competitive carriers to bid on that Verizon and AT&T will be largely unable to bid for. The spectrum is also being licensed on a Partial Economic Area basis, which makes it more attractive to competitive carriers.
However, while those conditions are favorable to competitive carriers, there are still a still a number of concerns competitive carriers face. Will the reserve be large enough to accommodate multiple bidders? How many broadcasters will participate and what can competitive carriers do to encourage their participation? Will competitive carriers be able to raise enough capital to fund spectrum purchases? There is a great deal of opportunity but just as many questions.
Andrew Seybold Wireless University: Understanding LTE and VoLTE
The U.S. Congress and the FCC are highly focused on broadband as a crucial form of communications—all things broadband. We have wireless, wide-area, local-area, and in-building broadband, and broadband via coax and fiber to the home. Today, wireless wide-area broadband is all about LTE. Voice over LTE (VoLTE) is coming on fast and will enable LTE to become the wireless technology of choice. Wi-Fi and other personal wireless communications tools will be used in conjunction with wide-area broadband and, of course, the Internet is the pipe that will eventually carry all of the traffic to and from the Wireless World.
Find out what is new with LTE and VoLTE, the future of all things broadband, and how the Internet of things will impact wireless broadband going forward. Will LTE replace all of today’s 2G and 3G systems and if so, when? Will 5G inhibit the continued growth of LTE? What does the future hold in the way of partnerships and opportunities in an all-LTE World? All this and more will be discussed during this information-packed session.
Andrew Seybold, CEO and Principal Analyst, Andrew Seybold, Inc
Expo Seminar 1
Expo Seminar 2
Expo Seminar 3
Expo Seminar 4
Expo Seminar 5
Expo Seminar 6
Expo Seminar 7: Mobile Device Management: How do I build a business in 90 days?
Devices are everywhere, we bring them to work, we use them at home, we use them in school. This workshop establishes the reasons why this growing trend in technology is a NOW imperative for your business customers. We look at the market, the industry verticals, what business owners and CIO’s are thinking. We take you through a business case methodology that will allow you to estimate the potential value of your entry into this market with your current business and government customers. We educate you as to how to enter in 90 days and how to win!
Tom O’Neill, General Manager – Carrier Services, Another 9
Expo Seminar 8
Expo Seminar 9
Associate Member Committee Meeting
Doug Busk, Group Director, Digital Communications & Social Media Corporate Communications, The Coca-Cola Company
Walter Megura, VP Head of Industry and Society, Ericsson
CCA After Hours Party
The exhibit hall has closed, but the night is still young! Fun awaits at the Hard Rock Cafe just a few short blocks from The Hilton. Don’t miss CCA’s After Hours Party for an evening of music and merriment courtesy of our friends at TNS. Beverages and light hors d’oeuvres will be provided
Steven K. Berry, President & CEO, CCA
Keynote Speakers & Award Presentations
Leading the Industry Forward: A CEO Panel Discussion
Hear first-hand from leading wireless industry CEOs on the business and policy challenges facing competitive carriers today. Where to they see the industry going? How are they adapting to meet increasing consumer demands? What policy issues are currently most important to their company and what can carriers do collectively to successfully address those challenges to better serve their customers? Don’t miss this important conversation to hear directly from carriers of various sizes about the challenges that lie ahead.
Steven K. Berry, President & CEO, CCA – moderator
Marcelo Claure, CEO, Sprint
Rodney Dir, President & COO, nTelos Wireless
Ron Smith, President & CEO, Bluegrass Cellular
Keynote Remarks by Alcatel-Lucent
Keynote Remarks by George Reed, SVP of Solutions and Marketing, Huawei Technologies USA Inc.
Excellence in Marketing Awards Presentation
This session will discuss innovative ways to capture additional revenue without incremental infrastructure investment. Leverage your existing infrastructure through new service plans and intelligent service charging, such as bundled rate plans and subscriber interaction. Learn ways to improve customer experience and minimize churn.
Carriers continue to face coverage and capacity challenges, and a number of hosted solutions are available to help solve these issues. Explore how options like Wi-Fi offload, hosted small cells and other solutions can help you remain competitive and help address challenges you currently face or may encounter in the future.
Current trends have changed how wireless marketers view their world. Top-selling soft drink company Coca-Cola, based in Atlanta, will share how it addresses and even creates some of these trends. Geo Advertising will help translate how wireless carriers can use the latest trends to target niche markets, Hispanic markets, competitive areas and more.
The Energy and Commerce Committee of the U.S. House of Representatives began collecting information last year in advance of its plans to revamp the Communications Act. Now that a new Congress has been elected and is back to work, come and hear stakeholders’ plans and concerns as policymakers move forward with the #CommActUpdate.
Exhibit Hall Open – Lunch is Served
This session will “cover” the necessary steps for a CDMA carrier to transition to LTE. Join industry experts to discuss SIM card management, joining GSMA, roaming options as they evolve to LTE and more. Speakers will address these underlying components from all areas of the transition.
LTE Advanced is not just around the corner; it is here! This major enhancement to existing LTE technologies should have carriers thinking about these technologies to address the exponential growth in data usage. Come to this session to understand how key components of LTE Advanced, such as Advanced MIMO and carrier aggregation, will influence your future network requirements.
Consumers already are able to connect their mobile devices to their cars, control the temperature of their homes with smart home systems, and keep track of their health and fitness habits with wearables – and these are only the beginning. The capabilities of the device are rapidly expanding to include innumerous connections to your car, home and self. Join this session to learn about the connected living ecosystem that is dominating today’s technology trends and get a glimpse of what is to come in the future.
Carriers must provide robust nationwide connectivity to their consumers to stay in the game, and rural and regional carriers must have sound partnerships to achieve this critical goal. Since the FCC’s Data Roaming Order passed in 2011, competitive carriers continue to face significant challenges reaching roaming agreements with the largest carriers. Join this session to hear what options competitive carriers have – on both the policy and business fronts.
CCA Board of Directors Meeting
This session will identify new opportunities for carriers to market video services to the enterprise and consumer. Tier 1 carriers are deploying LTE Broadcast capable networks at a fast pace. IPTV and content is expensive. Are there strategies smaller carriers can leverage for delivering profitable broadcast and VoD services in their markets? This session will focus on alternatives: business models, selling to enterprises, spectrum management, ensuring your networks are ready for the consumer and enterprise video streaming tsunamis.
For business and/or technical reasons, it may be more efficient to operate select services in the cloud, such as: LTE core, OSS, RAN, traffic management, small cells, and others. Moving away from NOC-based infrastructure to cloud-based infrastructure can produce a more efficient operational model for carriers, resulting in OPEX and CAPEX savings.
While positioning ourselves as nationwide providers, rural carriers have the added benefit of local relationships – including customer care teams that are staffed with friends and neighbors, community philanthropic activities, and employees who directly support other local businesses. Join us to hear how operators take full advantage of this unique differentiator. Attendees are encouraged to come with their own ideas to share, as well as questions for the speakers.
Everyone knows the device is king. Consumers want the newest, top-of-the-line models as soon as possible and oftentimes consider the device the most important factor in choosing a wireless provider. To stay in the game, competitive carriers must have access to devices and must understand their customers’ preferences. In this session, panelists will discuss the current mobile device landscape, and what’s ahead in the device roadmaps from multiple OEMs.
Legacy networks vs. new networks. Panelists will explore the different options on how to balance legacy and new networks during the 4G transition. Join the discussion to evaluate outsource hosted managed services vs. buy-build-operate yourself.
Smart devices and applications provide consumers with access to endless possibilities, but they also present threats and challenges to network stability. This session will provide tips and tricks to managing the network, the device and providing a secure customer experience.
Enterprise services are one of the fastest growing new revenue streams for wireless carriers. Attendees will learn about new proven enterprise solutions ready to go in a portfolio of service offerings. Carriers will learn the fundamentals of how to train their sales team and market new enterprise services.
As consumer demand on the network continues to grow, carriers and OEMs are already looking to the next generation of technology for greater efficiencies. To be ahead of the curve, decision makers need to consider not only the business case but the policy implications of moving to 5G, and how the two intersect. Join this dynamic conversation between business actors and policy advocates to discuss next-generation roaming agreements, facilities siting issues and net neutrality regulations, among other topics.
Taste of Atlanta Reception (Exhibit Hall)
This is your chance to sample some of Atlanta’s signature cuisine – right in the exhibit hall! Stop by each of the food stations to sample some of the South’s best bites while networking with colleagues and checking out the latest technologies from the exhibitors. Make sure you stick around for the Passport to Prizes drawing too!
Continental Breakfast Begins
The Evolution of Mobile
Consumers’ use of mobile service is higher than ever, and it’s not just business as usual anymore. Companies have had to adapt and develop mCommerce strategies to stay in the game. Join this session to hear about the impact of mobile on various industries including retail, news, and more.
Coffee with the Experts
Coffee with the Experts gives attendees the opportunity to interact directly with business leaders, policy experts and industry specialists on a variety of topics. The session is highly interactive and informative and is designed to engage all participants. Each roundtable will feature a specific discussion topic, so come grab a cup coffee and sit at a table that most piques your interest. Discussions begin at 9am and attendees will rotate tables every 30 minutes. Enjoying your discussion? Feel free to stay put at one table! Stay tuned for the list of experts for each topic!
Universal Service Fund