Community Service Project – Volunteer Check -in
CCA Gives Back
Join CCA for a special day of volunteering in one of San Antonio’s 244 City-owned parks. We will spend the afternoon working to restore a section of the park. There will be projects for all levels. Sample activities may include planting, trash pickup, mulching, bark spreading, painting, tree/brush trimming, lake shoreline cleaning, graffiti clean-up, etc. Not only is this your chance to make a difference and give back, but it is also an opportunity to make industry connections and work with friends.
Exhibit Hall Set-up
FierceWireless Executive Breakfast
Wi-Fi integration: Is it the right time?
Vendors for years have been discussing the potential of leveraging unlicensed Wi-Fi networks to supplement capacity on wireless networks. However, recent advancements–both on the business and technology side–have made this scenario much more palatable to wireless operators, including those in rural areas. Join this session as speakers discuss implementation and benefits of Wi-Fi integration.
Mike Dano, Executive Editor, Telecom Group, FierceWireless – Moderator
Andrew Seybold Wireless University: Opportunities for LTE in Rural America (lunch break from 12:00 – 1:30pm)
LTE worldwide broadband standard is changing wireless forever. First delve into the technologies, spectrum, deployments, ecosystems, and devices. Find out what opportunities there will be to partner with the new Public Safety Broadband network (FirstNet), then understand the implications and prepare for your future as Andrew Seybold shares his observations and predictions. This half-day seminar is a must for professionals involved in every aspect of wireless. Additional registration fee of $199 per person is required.
Pre-Expo Seminar 1
Pre-Expo Seminar 2
Pre-Expo Seminar 3
Pre-Expo Seminar 4
Pre-Expo Seminar 5
Pre-Expo Seminar 6
Pre-Expo Seminar 7: HetNet Bandwidth Demand: Where and when bandwidth will be needed
As mobile operators move to mobile heterogenous networks (HetNets), bandwidth demands will shift as the consumer or business user moves throughout the HetNet during the day. Understanding how the bandwidth demands change for each of the HetNet components is critical to building an effective network and supporting a high QoS. This session will show how bandwidth demand changes during the day, how consumers behave and what the HetNet will need to deliver.
Iain Gillot, President, iGR
Pre-Expo Seminar 8
Pre-Expo Seminar 9
Events Committee Meeting
Associate Member Committee Meeting
Exhibit Hall Open – Expo Welcome Reception
Co-Sponsored by Alcatel-Lucent & Interop Technologies
CCA After Hours Party
What better way to continue the evening than an After Hours Party just steps away from the exhibit hall? Join us for a reception in the famed Presidio room for an evening of great networking and fun. All registered Expo attendees are invited, so don’t miss out on this unique event. Thank you to our friends at Ericsson for what will certainly be an enjoyable evening. Beverages and light hors d’oeuvres will be served.
Steven K. Berry, President & CEO, CCA
Opening General Session: Keynote Presentations
Keynote Remarks by Ericsson
Glenn Laxdal is Vice President of Technology & Advanced Solutions for Ericsson’s North American region. He is responsible for driving Ericsson’s technology direction and innovation in emerging technologies and creating business value for Ericsson’s customers in North America.
Glenn Laxdal, VP of Technology & Advanced Solutions, Ericsson
Keynote Remarks by Huawei
Patrick Kaiser is currently Director of Wireless Product Management at Huawei Technologies. Mr. Kaiser is responsible for numerous programs including market development for Active Antenna Systems, Tier 1 Joint Technology Development, and Network Solutions Manager for various wireless customers developing E2E solutions for HSPA, CDMA, and LTE networks.
Patrick Kaiser, Director, Wireless Product Marketing, Huawei Technologies (U.S.A.)
Excellence in Marketing Awards Presentation
Today’s mobile network operators are challenged to keep costs in check while upgrading networks and introducing new services. This session will explore how cloud-based solutions can help operators minimize CAPEX and ongoing operational costs while enabling rapid introduction of services. Panelists will share implementation details of cloud deployments, including evaluation approach, technical considerations, lessons learned, and pros and cons of this strategy.
Gary Glass, Sales Manager, Citrix – Moderator
The increasing penetration of smartphones has presented a new challenge for front line customer care and sales representatives. Traditional customer service calls have now transformed into “help desk” like questions and complex troubleshooting interactions. What can wireless carriers do to ensure that their representatives are armed with the latest information and can properly triage and diagnose high-tech devices and deliver world class customer service? This session will discuss how to reduce customer frustration and set up your representatives for success when faced with complex device issues.
Dan Kowalke, VP Business Development, Assurant Solutions – Mobile Services
The H Block auction is scheduled to take place in January 2014, but it is just the first auction on the horizon. The 600 MHz auction and the AWS-3 auctions also are in sight, and the stakes are high for competitive carriers. Carriers need access to spectrum, and understanding the rules and strategies for future auctions is critically important. Join this panel to hear the experts’ thoughts on key takeaways from the H Block auction and what carriers can expect in future auctions.
Jeffrey Carlisle, EVP Regulatory Affairs & Public Policy, LightSquared
Exhibit Hall Open – Luncheon
Gain knowledge from industry leaders with proven business strategies to open up or expand M2M revenue opportunities. This session will focus on the “How to” aspect of marketing and selling M2M solutions in your community to leverage the strong foothold.
Sherry Woodard, Manager, Event Marketing, Ericsson – Moderator
Regional carriers are known for quality coverage. It has always been one if the main strengths of the small carriers. Our customers demand umbigious coverage regardless if it is in a government building, factory, or a mountain hideaway. However, regardless of the carriers’ efforts, there are always areas which are not able to be covered and the economics of a full cell site cannot be justified. This session presents representative carriers that are serving such areas with other technologies that fill these needs without the extensive capital investments while maintaining the expected customer experience.
Michael Kennedy, Director – Business Development, Carolina West Wireless – Moderator
Andy Germano, VP Americas, Small Cell Forum
Jake Kasper, Data Services & Product Development Manager, Cellular One of East Central Illinois
Robert Riordan, Executive Vice President, Cellcom
Nathan Sutter, Radio Frequency Engineer, Nex–Tech Wireless
The speed of innovation and availability of new wireless devices is helping to drive tremendous excitement and demand amongst consumers. This consumer appetite for the latest iconic devices, creates both challenges and opportunities for wireless carriers. The challenges include expensive equipment subsidies; demand for early upgrades, and in some cases churn. That said, there is also tremendous opportunity for wireless carriers to differentiate and to reach price sensitive consumers with new and innovative offers that enable them to acquire the latest devices. In this session you will hear from industry experts and wireless carriers as they explore some of these latest innovations for customer acquisition and upgrade models such as equipment leasing, early upgrade programs, trade-in/buy-back and BYOD.
Clay Bodnarek, VP of Sales, eSecuritel – Moderator
Casey Clement, Director of Marketing, iWireless
Michelle Schrier, Founder, Progressive Solutions Partners, LLC
With the continued push for LTE and further network enhancements, keeping up with competition is key. Staying competitive can require changes to existing network infrastructure and new sites being added to coverage footprints. Such installation and construction activity will have rules, regulations and codes that must be adhered to. Do you know all the requirements to change antennas or build a new tower site? Come join our session for an informative discussion on the topics of Zoning/Permitting, Regulatory and Structural Engineering and how these items can affect your site development.
David Flint, Manager, Business Development, American Tower Corporation – Moderator
William Garrett, Chief Engineer, American Tower Corporation
William J. Sill, Partner, Wilkinson Barker Knauer, LLP
CCA Board of Directors Meeting
Consumers are increasingly demanding the fast mobile broadband that LTE offers. As a carrier, your focus is generally on identifying, testing and installing the right technology and platform for your customers… and on the massive investment of energy and money to optimize your network.
Carriers can’t forget that the move to LTE, with its all-IP network base, also creates a whole new set of security issues. Challenges like malware, spam, Denial of Service and Distributed Denial of Service make an LTE launch more than just towers and handsets.
Join this panel for an in-depth look at the security issues facing your organization and how to ensure you’re a step ahead of the risks. Panelists will discuss how LTE is changing the security environment, cloud based security concerns for your customers and a look at how one carrier is keeping their network and customers safe.
Ed Barrett, Director, Marketing & Communications, SecurityCoverage – Moderator
Neil Cook, Chief Technology Officer, Cloudmark
TBD Carrier Representative
In this highly competitive environment, wireless carriers need more than ever to focus on providing exceptional customer service. Obtaining customer feedback is vital and can provide critical information on what is important to your customers, what you are doing well, and can reveal areas of opportunity. CCA carrier representatives will demonstrate and conduct a panel discussion on best practices for managing the customer feedback loop.
Robin Fentress, Director – Customer Support, Bluegrass Cellular- Moderator
Jude O’Sullivan, Vice President of Operations, Carolina West Wireless
Jeff Richardson, Vice President, Customer Advocacy, C Spire Wireless
Connie Kennedy, Director – Wireless Customer Care, nTelos Wireless
The deployment of 4G LTE is more than just a technology upgrade for the wireless industry. It is not just faster data speeds or more compelling applications, and every carrier needs to be prepared for significant changes. At the same time, the transition to all IP networks will affect wireline and wireless carriers alike in an environment that can be described as “play or leave the game.” There is no place to hide. For competitive carriers to remain in the game, new skill competencies and brand identities will be needed. Join this session focused on helping carriers best prepare for the future of wireless.
Scott Donlea, Executive VP & COO, NetAmerica Alliance, LLC – Moderator
Brian Herder, Principal, Russ-Herded Advertising and Public Relations
Alan Plott, SVP of Member Services, NetAmerica Alliance, LLC
Today’s network operators are pressed to expand services beyond their footprint, market on-net assets to a broader set of customers, reduce costs, and operate more efficiently. In a ‘new era’ of collaboration, automation can be utilized to price, buy and sell access network services. Network interconnections can serve to expand providers’ reach while allowing for spare capacity to be identified, aggregated and actively marketed. This session will provide an inside view into how local operators are interconnecting at key aggregation points in order to extend their reach, while automating pricing for competitive advantage against larger players in the global marketplace.
Ben Edmond, Chief Revenue Officer, Global Capacity
While data is the focus today, voice is why mobile was born. LTE is the first all-IP mobile broadband technology, yet carrier voice and messaging is left behind on 2G/3G circuit-switched networks. Voice over LTE—whether based on IMS, OTT, hosted solution or some other form—is the next frontier. When does it make sense to make this transition and how will carriers get there? What work remains for industry ecosystem to make this possible? This session will explore the technology requirements, best architectures and economic justifications to make it possible.
Kevin Mitchell, VP, Marketing, Alianza, Inc. – Moderator
Ken Geisheimer, SD of Network & Device Engineering, NetAmerica Alliance
Wireless carriers are facing increased complexities and challenges on the retail front. First, retail associates are expected to be able to understand and sell increasingly complex devices and capabilities in a way that won’t overwhelm customers. Second, wireless consumers have come to expect an updated “cutting-edge” buying experience.” In order to address these challenges, wireless carriers are turning to advances in retail technology including interactive retail tools, tablet based solutions and queue management systems.
CCA vendor and carrier representatives will participate in a panel that will discuss how to leverage the latest retail technology advances to improve competitive positioning, enhance customer service, and drive sales and operational performance improvements.
Brad Rumer, Director of Sales, Bluegrass Cellular – Moderator
Eric Stachowski, President, iQmetrix USA
The Retail Outsource (TRO)
Carrier Representative: TBD
With a new Chairman at the helm of the Federal Communications Commission, this panel will grade Chairman Wheeler’s progress to accomplish key policy goals in the first few months of 2014. What are the new Chairman’s most important initiatives? Which issues have the Commissioners’ attention? What more can CCA members do to inform the FCC about our issues? Don’t miss this session’s review of the new Chairman and the FCC’s progress thus far in 2014.
Exhibit Hall Open
Closing General Session: Keynote Presentations
Keynote Remarks by Alcatel-Lucent
Cassidy Shield, Vice President Marketing, Platforms Business Division, Alcatel-Lucent
Join leading wireless industry CEOs for a discussion focusing on the business and policy challenges facing competitive carriers. This session will challenge panelists to answer the tough questions about what the future holds for competitive carriers. Don’t miss this opportunity to hear directly from the carriers about the challenges that lie ahead and what they are doing to compete and better serve their customers.
Michael Hagg, CEO, HTC
James Hyde, President & CEO, nTelos
Linda Martin, Founder & President, PC Management
Hu Meena, President & CEO, C Spire Wireless
Most carriers provide two options for type of service, traditional postpaid or prepaid. There are many factors that influence the consumers decision as to which type of plan they choose. These may be phone availability, initial cost of entry, available plans, personal economic factors, and of course competition. There are pros and cons to each approach, and carriers are challenged to get the most from both service types. This session will offer the presenting carriers’ different strategies and perspective of managing and maximizing these two business types.
Brad Rumer, Director of Sales, Bluegrass Cellular – Moderator
Rob Cale, VP of Marketing, nTelos
Jackie Mallory, VP Sales & Marketing, Carolina West Wireless
Kale Sligh, Director, Brand Experiences & Innovation, C Spire Wireless
Take your Social Media efforts to a higher level and capitalize on the many benefits they offer your business and subscribers. In today’s market, Social Media is a “no brainer” for carriers regardless of their size. With so many options available, it’s key that you choose and utilize the correct Social Media tools that fit your business and market. Our esteemed panel comprised of Social Media experts from within and external to the carrier industry will dispel the myths and rumors about Social Media being too hard and guide you through the strategies you should take to be successful.
Corrina Hudsonpillar, Marketing and Public Relations Supervisor, Nex-Tech Wireless – Moderator
Rob Rubinoff, Manager, Social and Interactive Strategy, C Spire Wireless
Andrew Street, Director of Business Development, Fourkicks Marketing
The First Responder Network Authority (FirstNet) continues to move forward to create the first high-speed, nationwide network dedicated to public safety. Making key staffing decisions and progress on network build-out, FirstNet is moving full speed ahead. Join this session to learn the next steps forward for FirstNet and how carriers and stakeholders in the wireless industry can get involved.